Social Media Marketing that Gets Results
Kim’s Greenhouse is a small family-owned business with some unique challenges.
Located on the outskirts of Milton, the greenhouse is a destination. Customers don’t typically just stop in. Likewise, because they’re found off the beaten path, many potential customers don’t know they exist.
We developed a Facebook marketing strategy to help remedy these issues and to work toward more common goals such as repeat business and relationship building.
This is a three part strategy that has worked very well, carried out with planned page posts and targeted ads.
- Awareness – Our goal of slow, yet quality audience growth has been achieved through sharable posts with eye-catching branded images and careful ad targeting.
- Sales – Because of the seasonal nature of their business, Kim’s product offerings change frequently. Facebook is an excellent medium for sharing timely information about what is available.
- Relationship Building – One of things customers love most about Kim’s is their willingness to help solve their customers’ plant problems. Facebook is a great place for people to ask questions and get answers. We supplement this by posting tips for a variety of common issues.
Kim’s Greenhouse does not have a website. But they do have a effective Facebook presence that helps them achieve their goals.
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Our passion is creating strong digital presences for local businesses. Are you ready to modernize your marketing? Drop us a line. We'd love to talk.